The acquisition accelerates Sportable’s expansion and strengthens its presence across new sports and global markets.
Sportable, a global leader in sports data AI, is proud to announce the acquisition of Intaneous, a computer vision company specializing in transforming sports data into insights and visualizations that enhance the way audiences experience and understand sports. This strategic acquisition marks a significant step in Sportable’s mission to deliver unparalleled insights and storytelling opportunities, while further reinforcing the company’s commitment to innovation.
By combining Intaneous’ advanced computer vision and visualization technology with Sportable’s smart ball and player tracking solutions, the company is poised to offer a comprehensive end-to-end solution including automated augmented reality graphics, real-time sponsorship placements and automated highlights. This integration will deepen Sportable’s relationships in its core markets of football (US), football, rugby and Aussie rules while also enabling growth into new sports such as volleyball and tennis. Intaneous already has significant cornerstone customers in both sports including Volleyball World in the Volleyball Nations League.
“Intaneous’ expertise in vision-based analysis and visualization perfectly complements our technology,” said Dugald Macdonald, CEO of Sportable. “This acquisition accelerates our ability to create cutting-edge storytelling solutions for our partners while opening doors to new markets and sports. It really is an exciting time for our team and customers."
”Intaneous, founded by Hollywood production veteran Greg Basser (co-founder and former CEO of Village Roadshow Entertainment Group) and sports broadcasting legend, David Hill (Fox Sports), has built a reputation for delivering best-in-class computer vision and graphics applications in the cloud. The founders expressed their enthusiasm for joining forces with Sportable, highlighting the shared vision of enhancing how sports are experienced and understood.
“We’re thrilled to become part of the Sportable group,” said Greg Basser, co-founder and CEO of Intaneous. “By combining our unique approach to content creation with industry leading data collection technology, we are able to deliver game-changing content that democratizes sport for both fans and the casual viewer, telling the story of the game. This enhances the experience for athletes, coaches, officials, and fans, bringing unparalleled insights and interactive visuals to the world of sports.”
David and Greg will continue their involvement with Intaneous, with Greg taking on a key role within Sportable as Executive Vice President, Corporate Development.
Since its inception, Sportable has been a pioneer in transforming the sports technology landscape through groundbreaking innovations and strategic partnerships across top global leagues and teams.
This acquisition represents a key milestone in Sportable’s growth, further solidifying its position as a leader in the global sports technology market.
