Sportable, a London-based sports technology business that specialises in game insights and analytics and advanced ball and player tracking technology across a number of sports, including football, Australian rules football, American football and rugby, proudly announces a significant investment from Guinness Ventures.

This investment, totalling £3 million, marks a notable milestone in Sportable's continued growth trajectory. Founded with a vision to empower athletes and fans alike, Sportable has rapidly emerged as a leader in leveraging data to enhance sports performance and fan engagement. From professional teams to global leagues, Sportable's platform has become synonymous with unlocking insights that drive success on and off the field.

"We are thrilled to announce Guinness' investment in Sportable," said Dugald Macdonald, CEO and Co-founder of Sportable. “We are excited about the opportunities ahead and grateful for the confidence Guinness has shown in our vision given their significant track record in supporting successful tech companies scale into category leaders."

Guinness' investment will enable Sportable to continue its global expansion and operations. Driving this success has been Sportable’s ability to fuse scalable data collection hardware with a sophisticated data analytics platform to provide sports leagues with a turnkey solution that solves critical challenges in officiating, fan engagement and performance verticals.

“With this investment, we believe that Sportable is exceptionally well positioned to expand its global presence further, building on its impressive growth to date. Sportable’s existing commercial success across a range of sports not only demonstrates the powerful impact of its data capture and analytics capabilities but highlights its unique market positioning. We look forward to working with the team over the coming years as they continue to execute their strategic vision,” said Adam Barker, Senior Associate at Guinness Ventures.